Influence

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Fantastic Venue

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Influence

Influence One-Day Workshop

The iCan Academy’s one-day “Influence” event is designed to help sales executives, business development managers, leaders, aspiring speakers, and anyone else who has to speak to succeed in their chosen area. Speaking with influence goes far beyond having the confidence to speak on a stage or even the competence to deliver a strong presentation.

The Three Pillars of Influence

This event covers three major pillars, which you will need to master if you want to maximise your level of influence: presentation skills, the art (and science) of storytelling, and the ability to speak to camera.

Presentation Skills:

Having the confidence to speak from a stage is only the start, and this section of the course ensures you have the skills to make the most of any opportunity you are given to present. Influence includes essential powerful presentation skills such as:

Understanding body language, including appropriate and effective hand gestures
Effective use of eye contact
How to spice up a talk with enthusiasm
Using vocal variety to engage an audience
How to involve the audience in an unscripted, exciting way
How and why to silence the cynics in your audience
And much more...

Storytelling

Stories are at the heart of every culture. They form the foundations upon which our attitudes and beliefs are built, and this is why storytelling and the art of persuasion and influence are so inextricably linked.

We use stories to draw people in; to shock, surprise, and move them with interesting plotlines and unexpected twists and turns that leave them sat bolt upright on the edges of their seats. Somehow, when we hear a story, we experience it at such a deep level that it almost becomes our truth, and any message that is embedded within the story becomes etched into our subconscious mind.

At the one-day Influence session, you will learn about:

The science of storytelling – find out what happens to our brains when we hear a story
Powerful openings – learn how to grab your audience with the first sentence
Structure types – explore the best way to structure your story (clue – you don’t have to start at the beginning!)
How to inject emotion into a story – and why you should
Conflict – the best stories have a hero, a challenge, a villain, a turbulent journey, and a resolution
Closing – make sure your final words leave them wanting more
And much more..

Media training:

Furthermore, the skills required to confidently share your story, or your message to the media will be addressed in a session by Christa Ackroyd.

Christa Ackroyd is an English journalist and former BBC broadcaster & correspondent.

Christa has an impressive resume, stretching out from beyond journalism into the world of television drama.

Many Yorkshire viewers will recognise Christa from her role as a co-anchor at Calendar, where she originally appeared alongside Richard Whiteley.

Joining us live at the iCan Influence event at Oulton Hall, Leeds on Monday 13^th March. Christa, will be sharing with us not only her knowledge and experience, but how to handle pressure on camera, and how to deal with those all important, but potentially awkward questions.

The iCan Guide to Speaking to Camera

Speaking to camera

Knowing how to present from a stage, in a boardroom, or in another in-person event is no longer enough. The world is changing rapidly and so is the way we communicate. If you want to be an all-round, effective communicator who knows how to speak with influence and charisma in any situation, you must understand how to speak to camera – either live in a video conferencing setting or when producing video content for others to view later.

The essential skills for speaking to camera include:

Preparation – understand how to set up your equipment, where and how to stand, and be aware of body language, gestures, and your surroundings

Virtual eye contact – learn how to make your audience feel that you are talking directly to them, even through a screen

Lights, camera, action – discover how to present yourself in the best light, whether you are working from the attic, basement or anywhere else

The iCan Network

Networking

An excellent networking opportunity

This is going to be a popular and busy event, so while you are discovering the tools of influence, you will also get a fantastic opportunity to network with other people from all walks of life. The people you meet at the Influence event could prove to be valuable friends, collaborators or even clients later.

Book Now

This superb event is taking place on Monday 13 March 2023.

The cost of entry is just £197 including lunch and refreshments

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Why Richard McCann

Whatever your situation, it takes confidence to stand up and speak. Inspirational speaker Richard McCann used to be terrified of speaking in public. Since first delivering a talk in 2005, Richard has mastered the art of speaking and has shared his own story over 3000 times. His speaking career has taken him across the world, to places such as Canada, Malaysia, Germany, Luxembourg, Iran, and South Africa.

He has also coached over 7000 people during the last 12 years through one-to-one coaching, his presentation skills bootcamps and his 3-day Speaker Retreats.

iCan Influence Seminar

13th March 2023

Cost £197 + VAT

All food and refreshments are included.

Oulton Hall Hotel & Spa, Rothwell Ln,

Oulton, Leeds LS26 8HN

9.00am until 4.30pm

ALL TICKETS ARE NON REFUNDABLE

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