Influence


Storytelling and the Art of Persuasion

Stories are at the heart of every culture. They form the foundations upon which our attitudes and beliefs are built, and this is why storytelling and the art of persuasion and influence are so inextricably linked.  

We use stories to draw people in; to shock, surprise, and move them with interesting plotlines and unexpected twists and turns that leave them sat bolt-upright on the edges of their seats. Somehow, when we hear a story, we experience it at such a deep level that it almost becomes our truth, and any message that is embedded within the story becomes etched in our subconscious mind.

 

 

The Power to Connect with and Influence Others

Growth comes from doing.

 

The iCan Guide to Storytelling

Knowing how to share a story effectively will help you to win that huge contract, close a new customer, or prepare your workforce for a period of change. You can use the power of storytelling in any situation where you want to influence others.

Find out how to structure your story for maximum effect, whether you are speaking at a conference, presenting your new vision to a board of directors, or sharing your brand values with a potential client. Learn how to use timing, pace, and plot twists to excite and amaze people, and discover how to use storytelling to promote your brand, product, or marketing message. 

What you will learn

  • The 9 essential elements to a story with influence

    The often overlooked essential ingredients for any story with influence

  • The 7 habits of highly effective speakers.

    How to deliver your story is as important as the story you deliver.

  • The biggest mistake storytellers/ speakers make.

    This one technique will set you apart from 99% of those sharing a message.

  • How to adapt the same story for different audiences

    The same story can be used in many different settings.

  • Involve the audience to have more influence

    The best storytellers do not stick to a script. They find ways to step away from it and include or involve both the audience and anything else that occurs around them.

  • The science behind storytelling

    Understand the science behind why you should be sharing stories. 

More audience testimonials

Why Richard McCann

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Agenda

  • 10.00 Welcome and introductions.

  • 10.30 - 11.30 How to deliver a story with influence

    11.30 - 12.00  The science of storytelling

    12.00 - 12.30  Reflections on session one.

    12.30 - 13.30  LUNCH

    13.30 - 15.00  The 7 Habits of Highly Engaging Speakers

    15.00 - 15.30  Break & Check In

    15.30 - 16.30  The 7 Habits of Highly Engaging Speakers (Part two)

    16.30 - 17.00  Own the stage

    18.30 - 20.30  DINNER

  • 08.30 - Welcome and set objectives for the day.

  • 08.45 - 09.15 How to start a story with influence.

    09.15 - 09.45 How to structure a story to influence

    09.45 - 10.45 What's your problem?

    10.45 - 11.15  Break

    11.15 - 11.45 The devil in disguise.

    11.45 - 12.15 Going to war.

    12.30 - 13.30 Lunch

    13.30 - 14.30 Winning hearts and minds.

    14.30 - 15.00 What's in it for me?

    15.00 - 15.30  - Break

    15.30  - 16.30  Surprise module. Do not miss this!

    16.30 - 17.30  Let's get creative.

    18.30 - 20.30 Dinner 

  • 08.45 Welcome.

  • 09.00 - 09.30 Are you trying to be funny?

    09.30 - 11.00  Final preparations / planning 

    11.00 - 11.15  Break

    11.15 - 12.30  Final presentations to be delivered to the group followed by evaluation.

    12.30- 13.30  Lunch

    13.30 - 16.30  Final presentations to be delivered to the group followed by an evaluation.

    16.30 - 17.00  Retreat will end no later than 17.00hrs 

     

10.00 Welcome and introductions.